The EdTech revolution has been gaining momentum, and the latest acquisition of Audioteka by Wirtualna Polska Holding Group is testament to the potential of digital content. The transaction, which is reportedly worth €17 million for 100% shares, is an important milestone for both firms.
Audioteka is a multi-language audiobook platform that has an app tailored for smartphones and tablets. It offers audiobooks in 9 languages across 23 countries, making it a major player in the audiobook domain.
Commenting on the deal, Jacek Świderski, the President of the Management Board of Wirtualna Polska Holding, said: “Audioteka is a well-managed product in the rapidly growing category of audio services. Thanks to this acquisition, we diversify the revenues of Wirtualna Polska Media with another, next to WP Pilot, subscription service, which over 200,000 people use.”
The acquisition has created a number of opportunities for both companies. It has opened the doors to collaboration and allowed Audioteka to expand its catalogue of audiobooks. Wirtualna Polska Holding Group has also been able to diversify its revenue streams, making it more attractive to potential customers.
For teachers, the acquisition of Audioteka is a great opportunity to access a vast library of audiobooks. It can be used to supplement traditional teaching methods and make learning more engaging for students. Teachers can also make use of the app’s multi-language capabilities to offer lessons in different languages.
The latest acquisition is a big step forward for Wirtualna Polska Holding Group. The company’s e-commerce, advertising and media activities are now backed by modern technologies, allowing them to precisely target individual groups of users. Wirtualna also operates across Central and Eastern Europe, making it a major player in the EdTech space.
Moving forward, the acquisition of Audioteka could transform the digital content realm and benefit both companies and audiobook fans. It is an exciting development and one that teachers should be keeping an eye on.
